Privacy, IT & Digital Business

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Andersen Tax & Legal is aware of the fact that all industries work digitally or they are in process of digitization. Andersen Tax & Legal is also convinced that the development of exponential technologies will change, in a short term, the conventional economic model worldwide. For this reason, the firm has a team of highly specialized professionals in technology, data and digital business providing high quality advice and knowing perfectly well the business models of its clients.

Services

Data Protection

Andersen Tax & Legal provides specialized services in compliance with national (LOPD and its development regulation) and European regulations (new regulation) as well as in the new protocol of international data transfer, the Privacy Shield or the Model Clauses, to which US-based companies that will receive data from European citizens will be required to adhere.

The novelties in regulation that will enter into force on May 2018 include penalties of up to 4% of the company’s annual turnover, being therefore crucial for all industries to adapt to this regulation with the top specialists as soon as possible. It is essential to outline the obligation imposed by the European regulation on certain companies to incorporate a Data Protection Officer (DPO) which will be frequently outsourced by most companies for cost and efficiency reasons.

After the latest amendment of the Criminal Code, this area will play an important role because of the corporate criminal liability.

Monetization of Big Data

Data has become one of the most valuable assets for companies as evidenced by the growth in revenues derived from their monetization, increasing in Spain more than 40% each year.

Data mining, behavioral analysis of IP addresses, their locations and profiling make it possible to analyze and segment users and clients to provide them with content, products, services and advertising that are truly relevant to them in order to obtain tailor-made products based on data science in the future. The aim is clear: to monetize this asset in accordance with the best legal advice and strategy to comply with current regulations.

  • Regulatory Compliance with national and EU law.

  • GDPR Implementation.

  • DPO counselling.

  • International data transfers, including compliance with Privacy Shield and BCRs.

  • Sanctioning Proceedings before the Spanish Data Protection Agency.

  • Training programs on data protection and adaptation to GDPR.

  • Data Protection Audits.

  • Data Protection Impact Assessment (DPIA).

  • Drafting of terms and conditions, cookies and privacy policies for websites and applications.

  • Advice on development of big data in compliance with data protection.

  • Advice on user knowledge and profiling in compliance with data protection.

  • Advice on SDK in compliance with regulations in force.

IT & Digital Business

Banking, insurance, retail, and any large or medium-sized companies face the new challenges of the digital age and require legal services of a team of specialized lawyers in technology and e-business. This area aims to assist clients of any industry - analogue or digital- with excellence legal advice based on in-depth knowledge.

Our team has an extreme specialization and our services range from the drafting and the analysis of contracts, clauses and legal texts for the procurement of e-commerce technology platforms to the most complete advisory advice to fintech, insurtech, energytech or blockchain companies that are developing in banking and insurance, department stores and financial companies at an unstoppable rate.

Also, media and online content companies have been developing for years digital revenue generation models not based on advertising but on the lead conversion of user records into web pages or by means of other business models for data and/or content. In addition, consideration shall be given to the exponential growth of the new online advertising formats, which now represents the highest percentage of advertising revenues of the websites in both desktop and mobile devices. All this without losing sight of the companies that focus their business models on the collaborative economy.

  • Outsourcing services specialized in technology and digital business.

  • Legal services for e-commerce.

  • Ad serving and programmatic ad for both desktop and mobile.

  • Provision of advisory services including the provision of on-demand TV on online media.

  • Commercial agreements in the provision of technology services.

  • Protection, report and monitoring of cybercrime, ethical hacking, advice and online troubleshooting guide.

  • E-sports and gaming.

  • Intellectual property rights in the digital environment.

  • Technology and software agreements.

  • Domain recovery and protection of web pages

  • Online gambling, betting and Premium SMS service.

  • Native advertising and branded content.

  • Fintech, insurtech, blockchain and collaborative economy.

  • Expert advice on online media and social network.

  • Artificial intelligence, virtual and augmented reality.

  • Software agreements, mobile applications and tailor-made technological products.

  • Right to be forgotten and right to rectification.

Professionals

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